As Valentine’s Day was coming and it’s all about making love with social media feeds and promoting campaigns with tenderness. So keeping target audience of Calcetto in mind, we created the Zabardast Jodi campaign in which participants were supposed to click a creative picture or make a creative video with their valentine and share with us, this is how our audience has got engaged with the brand. Duration of the campaign was 2 weeks.
Day one we announced the contest by showing this creative
Using Social media ads to increase engagement in “Zabardast Jodi” campaign
One step most agencies often forget is to develop an engagement funnel from prospecting users to make an engaging user online or at stores.
To effectively move users this way through your engagement funnel, we had to create the right steps in each area of our social ads.
Activities we have done while the campaign was ongoing to create the exitement
During the Campaign “Zabardast Jodi”, we created a post of participants image to create the excitement and tagged them on social media. We achieved two things by this:
We received lots of appreciation on a message from the participant for showcasing their image on the Calcetto official fan page which helped us build an emotional bond with brand and their followers, and it also helps us to increase the number of entries.
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