Honeybees are fascinating. Excellent in their task of creating honey and wax, they also serve as great contributors to the world in different ways. Without their assistance in pollination, all of the beautiful flowers that we so fondly admire, would not be there. Imagine a bouquet without red, blue, yellow or purple, a bouquet with nothing but grass, this is the tremendous contribution of a honeybee.
Idolising the honeybee, we too make it a point to serve the world in a manner that goes beyond our key tasks of making inspiring design & content. We try to look at the bigger picture and work towards global sustainability by shaping some originally designed campaigns.
Here are a few ways by which we serve the greater cause :
As the name suggests, Phenk Mat is an initiative that discourages the practice of throwing waste on the roads. Almost a decade ago, we understood that roads need to be cleaned and the importance that should be given to spread awareness to this task was missing. The inspiration to do so come from two factors. Firstly, to make India a cleaner place and the most vital reason is, to protect lives of two-wheeler rides on the road. Imagine what a thrown plastic water bottle on the road could do to a bike rider going at 50 Km/h. The consequences can be fatal.
With Phenk-Mat, we freely distribute eco-friendly, reusable bags to car owners that can be kept in car to store waste and then later be emptied in the trash can so that the bag can be used again. Adopted by other organizations, the campaign spreads to smaller drives across the nation where regional teams step down on the road to spread awareness and distribute Phenk-Mat bags.
Phenk-Mat has been covered by various news channels and newspapers with zee news being to official media partner. The campaign came into mass notice after swaach bharat abhiyan by the Honorable Prime Minister took the nation by a wave and with the recent growth of Phenk-Mat, we look forward to take it to a global scale.
We all know that laughter is the best medicine. What we might not know is that even artificial laughter has the same health benefits as natural one. Laughing releases hormones called endorphins that not only reduce stress, but are also responsible for increasing pain thresholds, thereby reducing overall pain.
The hidden quality of laughter is that, when done as a group activity, it is extremely effective is negating all hostility and increasing social ability of each individual in the group. Not only do you forget your pain, but also make friends with new people.
AIPL has a Laughter Club with Mr. Rajeev Narang, CEO, AIPL Brandbuzz as the laughter ambassador and employees of the entire group as members. Be it a meeting, office function, birthday celebration, choupal or any other gathering, we always make it a point to conclude it with a healthy laughter session that reinforces us as a team.
We also have tied with with local residential welfare associations like PFG to take laughter yoga to masses by conduction mass sessions in parks in the morning.
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