Brand Introduction:

EkoYogurt starter culture is one of its kind starter culture introduced for the Indian markets. We are offering freeze-dried, live, active bacteria that are cultivated, packed and dispatched directly from Bulgaria, the land of long life. The 2 bacteria in Ekoyogurt starter culture are Lactobacillus bulgaricus and Streptococcus thermophilus.

A starter culture ferments lactose (milk sugar) to produce lactic acid. The increase in lactic acid decreases pH and causes the milk to clot, or form the soft gel that is characteristic of yogurt.

So basically, we are making it easy for you to make Bulgarian yogurt at home using our yogurt starter with live bulgaricus cultures and also rendering you happy health.

AIPL BrandBuzz Strategy:

The idea and the execution of them are more critical than the size of your budget. “Good” is just not good enough. AIPL BrandBuzz make sure that we have the mechanisms in place to recognize brilliance and bring those ideas to market – quickly.

We launched the Starter Culture with the Bollywood theme, the product (starter culture) was difficult to understand. Although we talked about the end product Yogurt and we were launching Starter Culture that makes Yogurt.

It was easy to attract the social media users attention and make people understand that we are about to launch something. The dialogues chosen were catchy and inviting to make people curious to know about the product.

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