Hillson

Client Brief

  1. They wanted to increase the audience in less time as the page was new.
  2. Engagement on Facebook profile and posts to create awareness among the youngsters and other relevant audiences.

AIPL BrandBuzz Strategy

We merged 2 strategies in 1 campaign together “Real-Time Marketing Strategy” & “Audience Hook-up strategy” benefit of using this strategy people can relate to our campaign and will get benefit from it.

  • Campaign Name: Predict and Win Contest
  • Real-Time: World Cup going on
  • Hook-up Strategy: Winner will get 1000Rs Amazon Voucher

Process

  • Campaign Name: Predict and Win Contest
  • Real-Time: World Cup going on
  • Hook-up Strategy: Winner will get 1000Rs Amazon Voucher
  • Introduce competition
  • Score rate
  • Winner Announce

    A major task to handle User comments on the post and keep them engaged with the campaign.

To give a push we run SMM (Social media Marketing)

Result:

Page Like Increase by 2500 to 5000 (2500 increase in a page like)
Average post like increase by 30 to 250
Average Post share increase by 5 to 70

After the campaign: Relevant Audience Interaction Increase

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