Hillson

Client Brief

  1. Generate Lead relevant through Digital Platform

AIPL BrandBuzz Strategy

After we had a brief conversation with the client and analyzing their current digital presence. We listed down the scope of work and created a full 3 Months blueprint step-by-step plan. List of thing we started working on

  • Website revamping
  • Social media Presence, majorly on: Facebook
  • Google AdWords
  • Landing page

Our Strategy

The company doesn’t have any existing data, so we choose to generate Lead through:

  • Google Ads
  • Facebook Lead Generation

We did A/B testing between Facebook and Google to see which platform gives us relevant leads, we will opt for that platform. We did A/B testing within Facebook Lead Generations Ads and Google Search Ads, and we created two sets of communication in language to check which connection gives us high CTR (Click through Ratio). Languages are:

  • Hindi
  • English

And we use Google Display ads for Re-marketing to the users who visited White Lilly website but did not responded to the forms by filling their information. This is done so that the conversion rate increases.

    Google Search Ads

    Facebook Lead Generation Ads

If you also want us to run a Lead generation campaign for your business. Call us at +91 8800102424 or mail us at marketing@aiplbrandbuzz.com

send a message